News Article Analysis - Kevin Spacey
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What is included or missed out of the story? Can you explain this?
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Is there any bias?
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The average number of words per sentence is 25.4. The word 'predatory' to describe spacey's behaviour is very fitting to the story and is also reasonably emotive because people who have experienced being around people who possess these behaviours could feel very emotional towards the story. The theatre that the allegations have been sent to have said that it "truly apologises" which could provide comfort and closure for some of the victims because somebody recognises how bad this is and have been the bigger person in recognising what they feel they had done wrong.
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The news article has mainly focused on what the Old Vic have said about it and seem to have missed out on the backstory of the allegations for readers that may not have read all of the Spacey stories before. The article does have many quotes however but still have not included a majority from Kevin Spacey himself.
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The article is formal. It is formal because the topic is very serious and not funny in any way. it also reaches out to many victims which is why there cannot be any jokes involved as it could hurt them emotionally and cause even more uproar. Nothing in the article is funny because again it is a serious and horrible topic to talk about where light heartedness may not be appreciated.
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Personally, i see no bias purely because it is an informative article and is just really telling the audience facts. The Old Vic theatre do not even show a single trace of bias and took all of the responsibility for their actions.
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There are two pictures of Spacey in one of which he is smiling. This could certainly be a dig at him because the situation that he has found himself in the middle of is really not something to be smiling about. The other picture looks quite invasive possibly signalling that he was invasive on people's lives and personal space and that is why he is in this sticky situation. He also looks like he is quite smug in this picture which resembles how he feels as he pretty much got away with all of these
allegations. It also has a board with "THE OLD VIC" written on it. The third pictures is of the Old Vic which is where the allegations were sent and where Spacey was its artistic director for 11 years.
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The beginning of the headline is just "Kevin Spacey" because the newspapers know that people will see his name and will want to read on as he is an elite person and the story has been continuing for quite a while. They do this because they know that by using news values people will be very interested. It is also informative because it is telling people about something new that they didn't know about.
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Semiotics Analysis of Newspapers
Q2. Who is their audience?
Q3. Ideologies and values of the newspaper?
THE DAILY TELEGRAPH:
A1. The stories that have made the Telegraph newspaper, the sex scandal story for example, supports the news value of continuity as it is currently an ongoing story that the telegraph has used to continue the audience's interest and follow on from previous stories , furthermore it also uses the news value of elite persons as it is based on political ministers who are well known and have reputations. Additionally, the telegraph also uses this value of elite persons by choosing to use a picture of Donald Trump and his wife on the front page who is a famous controversial character which is unambiguous to the audience and therefore they expect negativity. Other stories that have a minor feature on the front cover is the Queen scandal which also plays on the news value of elite persons and unexpectedness as the queen is a famous and highly thought of individual, this story suggests otherwise and creates major shock value and therefore also makes us think of the news value proximity as it has a big impact on the audience as well. The proximity news value in this is also much like the other story featured which is about home schooled children falling into the hands of terrorists which also generates shock and uses the value of personalisation as children are involved which makes the reader feel very emotional and sympathetic.
A2. The telegraph is a broadsheet newspaper that attracts the A, B and C1 demographics who are more well educated and professional members of the public, which explains the formal and sophisticated language and layout. A3.
THE SUN:
A1. The stories that have made it on to the front page of The Sun, such as the Strictly Come Dancing vote off, supports the news value of unexpectedness because all of the Strictly fans would have never suspected Aston Merrigold who was supposedly the favourite to be kicked off the show. It is also using the news value of elite persons because Aston is a reasonably well known celebrity which makes people more interested in the story as it could contain some gossip. The other main story shown is a porn scandal with a PM with extreme porn allegedly found on his computer. This touches up on the news value of elite persons because he is a very important man involved in Parliament. It also supports the news value of proximity and continuity because it is based in the capital city of the country in which the paper is produced and stories involved with sex have been circulating in many newspapers in many countries for the last few weeks. At the side of the main stories, there are two additional and minor articles, one about the football scores and one about rewarding the people that read the Sun.
A2. The Sun is a tabloid newspaper that attracts the people from the C2, D and E demographics. These people are not as educated and are possibly unemployed which would explain the simple language and headlines and the gossip involved in it.
A3.
Advert Evaluation
1. What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?
The task that we were given was to create an advert for a sweet brand for the target audience of middle-age, city working woman. As sweets aren't usually advertised to suit adults, we had to ensure that the product had all of the features that are associated with women of that age and with that job such as a coffee flavour and a sophisticated packaging. The product was called 'Espresso Burst' because we wanted it to represent that the coffee given in the sweet gives the consumer a 'burst' of energy.
2. Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Aimee, Hannah, Molly and Billy. We divided the responsibilities by looking at each others strengths and weaknesses. For example, Aimee is creative so did the drawings and filming, Hannah did the research and then shared the editing with Billy whilst me and Molly planned the prop list and shooting schedule. This worked well because we each decided what we would be best at and so each of the stages and responsibilities were worked on very effectively.
3. How did you plan your sequence?
We planned our video by making a storyboard to give the group a rough idea of the type of the scenes we wanted and the order that we wanted them in. After that we prepared a shooting schedule to plan what props we needed for each scene, the order in which we could film each scene and so that they would all turn out as well as we had hoped them to. After we filmed, we chose the clips we were going to use and then edited them together and shortened it to create our advert.
4. What research and planning did you undertake?
We researched 3 different adverts that were similar to our product (MAOM, Rowntree's and Haribo) were the ones that we researched because they are a sweet just like our product. The planning that took place, was the storyboard and shooting schedule - this process has already been explained in the previous paragraph.
5. What was your initial feedback? What did others say about your production? How successful was your sequence?
A lot of people said that our advert was well put together and it lined up well with the music we used which was very positive feedback for us. Some said that the production looked organised but we could have used some more planning before we started filming.
6. Identify what went well and how in hindsight what would you do to improve/do differently.
One of the aspects of our advert that went well was the storyline to it because we all had roughly the same idea which meant that we all worked hard together to achieve the end product that we all decided on. To improve though we could have booked the conference room more in advance so that we would have had more time in there, which could have highly improved the quality and accuracy of the video.
7. What have you learnt from completing this task?
I believe that from this task i have learnt that when working in a group everyone's ideas need to be taken into account so that the production is fair and joint, not just made and created by one person. I learnt more on how to edit because i had a whole group of people to support me and teach me what to do and when which really helped me and will in the future too. Compromise was a huge factor within our group because we could not have every single idea as the advert would have probably been about 10 minutes long. Because we compromised, this added to the group skills that i developed and i now understand more that other people's ideas have to always be involved as well as mine.
8. Looking ahead, how will this learning be significant when completing your future productions?
When completing future productions and projects this learning will benefit me because it helped me to understand that in a group people need different roles to rule out people's weaknesses. It will also help because i now know that when producing something you need as much time as you can get in order for the whole project to be as accurate and as successful as the group hoped.
Curran and Seaton
Their theory was that the media is fuelled by money and power and that the companies only care about these two things.
Because of this, the media can often be limited to what they produce as they're worried about venturing out of their normal situation and then in result not making enough money.
Stuart Hall
The first way is preferred reading. This is how the creator wants the media to be viewed by the audience.
The second way is negotiated reading. This is when the audience partly adapts the media in their head to help believe it is what they think, but they also broadly accept the preferred reading.
The last way is called oppositional reading. This is when the audience completely reject the preferred reading and interpret it in their own way as an individual.
Albert Bandura
it describes how the media can directly insert a message into somebody's mind and they will happily except that to be correct. Some examples of this model was shown in Nazi propaganda during World War 2 to make people believe that the minorities were not as good as the aryans etc.
It brings the idea forward that the media can be very powerful in getting their intended messages - good or bad - directly into our thoughts and perceptions.
Roland Barthes
In his theory he stated that he believes every sign/symbol/word has two essential things; denotations and connotations.
A denotation is something that you see when you look at something and a connotation is something you understand from it (hidden meanings). He believed that everything has both of these because there are always hidden meanings in life and everything it contains.
Stephen Neale
The repetition side of his definition is that in films and TV etc. for certain genres, the same props, settings, acting styles for example help people to recognise the genre very quickly. As an example, horror movies will always include an eerie setting, jump scares, a group of culturally and intellectually different individuals alongside tense music throughout. People would instantly be able to recognise a horror film because the conventions are clear and would know what to expect from possible past experiences.
The difference side of it however, is when a production company adds new and different things to make it seem more interesting and not like a clone of all the others.
Media Vocabulary
Genre - A theme or style of media - a way of defining a type of media through clear conventions.
Horror, political, fashion magazines etc.
Semiotics- The study of signs and symbols and their use or interpretation.
Emoji and emoticons, intertextuality etc.
Denotation- What we see when we look at an image (what it is).
One lady on a movie poster is just one lady on a movie poster - it's what it is.
Connotation- What we understand from this image (other meanings).
The one lady could mean that the film company is very sexist.
Mise en scene- Everything on the scene.
(CLAMPS) Costume, Lighting, Actors, Props (iconography) Setting.
Genre analysis- Analysing what makes the genre, that specific genre.
(DISTINCT) Describe the detail, Industry, Setting, Themes, Iconography, Narrative, Characters, Textual analysis of Mise en scene.
LIAR- A way to analyse a piece of media.
Language, industries, audience, representation.
Horror, political, fashion magazines etc.
Semiotics- The study of signs and symbols and their use or interpretation.
Emoji and emoticons, intertextuality etc.
Denotation- What we see when we look at an image (what it is).
One lady on a movie poster is just one lady on a movie poster - it's what it is.
Connotation- What we understand from this image (other meanings).
The one lady could mean that the film company is very sexist.
Mise en scene- Everything on the scene.
(CLAMPS) Costume, Lighting, Actors, Props (iconography) Setting.
Genre analysis- Analysing what makes the genre, that specific genre.
(DISTINCT) Describe the detail, Industry, Setting, Themes, Iconography, Narrative, Characters, Textual analysis of Mise en scene.
LIAR- A way to analyse a piece of media.
Language, industries, audience, representation.
Gender Stereotypes aimed at Women
- A women's job is to cook and clean for her husband and children.
- Every woman lives to have children and get married.
- Women are seen to be more dependant on men and are viewed as weaker than them.
- Men are shown as strong, independent people who earn the most money in the family.
3 Examples of gender stereotypes in the media:
Camera Shots Video
Camera Shots Angles and Movements:
- Extra Long
- Long
- Medium Long
- Mid
- Medium Close Up
- Close Up
- Big Close Up
- Extreme Close Up
- Low
- Eye Level
- High
- Worm's Eye
- Canted
- Bird's Eye
- Pan Left/Right
- Crab Left/Right
- Track Out/In
- Zoom Out/Zoom In
- Ped Up/Down
- Tilt Up/Down
Wonder Woman Comic-Con trailer - Summer work/intro
The Wonder Woman trailer contains various different sounds to represent what is happening at that moment. At the beginning during the build-up for the rest of the trailer, the music is relatively soothing and calm because nothing dramatic is happening at the time. When the majority of the build-up is over, the music starts to become louder and more intense. The sound is synchronised with the cuts, for example, when one tense scene cuts to another one there is a distinct sound of a hard hit of a drum, to separate the dramatic scenes. After every drum hit, the scene changes to a more dramatic and exciting one and the hits get more intense and louder. At 1:03 the music stops completely to help people focus on what the characters are talking about, to add to the partial story line that they're uncovering. Also, at 1:51 the sounds of the machine guns hitting Wonder Woman's shield tied in with the music so that it sounded as though it was part of the music and so that it all combined with no harsh sound differences in only one scene. They use the sound to show the pace of the scene to allow the audience to witness how exiting the movie is as the scenes get faster and the music pace tempo gets faster with it.
The Big Six - Summer work/intro
A) What do we mean by the 'Big Six' in media?
The big six are the companies in American media who own the high majority of all the media in America.
B) The Big six are:
Film's Budget:
The big six are the companies in American media who own the high majority of all the media in America.
B) The Big six are:
- GE - they own Comcast, NBC, Universal Pictures and Focus Features.
- News-Corp - they own Fox, The Wall Street Journal and The New York Post.
- Disney - they own ABC, ESPN, Pixar, Miramax and Marvel Studios.
- Viacom - they own MTV, NICK JR, BET, CMT and Paramount Pictures.
- Time Warner - they own CNN, HBO, TIME and Warner Bros.
- CBS - they own Showtime, Smithsonian Channel, NFL, Jeopardy and 60 Minutes.
C) Media Projects made by the 'Big Six'?
GE - UNIVERSAL PICTURES (Despicable Me 3)
Main Actors/Actresses:
- Steve Carell - Gru/Dru (voice)
- Kristen Wiig - Lucy (voice)
- Trey Parker - Balthazar Bratt (voice)
- Miranda Cosgrove - Margo (voice)
- Dana Gaier - Edith (voice)
- Nev Scharrel - Agnes (voice)
- Pierre Coffin - Minions/Museum Director/Additional Voice (voice)
- Steve Coogan - Fritz/Silas Ramsbottom (voice)
Film's Budget:- $80,000,000
What it got at Box Office:
- Opening weekend - $72,434,025 (2 July 2017)
- Gross - $251,774,330 (20 August 2017)
Release Date:
- 30 June 2017
NEWS-CORP - FOX (Kingsman: The Golden Circle)
Main Actors/Actresses:
- Colin Firth - Harry Hart/Galahad
- Taron Egerton - Eggsy/Galahad
- Mark Strong - Merlin
- Halle Berry - Ginger Ale
- Elton John - fictionalised Elton John
- Channing Tatum - Tequila
- Jeff Bridges - Champagne "Champ"
- Edward Holcroft - Charlie Hesketh
Film's Budget:
- $104,000,000
What it got at Box Office:
- Opening Weekend - $39,000,000
- Gross - $39,000,000
Release Date:
- 20 September 2017
DISNEY - PIXAR (Finding Dory)
Main Actors/Actresses:
- Ellen DeGeneres - Dory (voice)
- Albert Brooks - Marlin (voice)
- Ed O'Neill - Hank (voice)
- Hayden Rolence - Nemo (voice)
- Sloane Murray - Young Dory (voice)
- Idris Elba - Fluke (voice)
Film's Budget:
- $200,000,000
What it got at Box Office:
- Opening Weekend - $135,060, 273
- Gross - $486, 295, 561
Release Date:
- 29 July 2016
VIACOM - PARAMOUNT PICTURES (Madagascar 3: Europe's Most Wanted)
Main Actors/Actresses:
- Ben Stiller - Alex (voice)
- Chris Rock - Marty (voice)
- David Schwimmer - Melman (voice)
- Jada Pinkett Smith - Gloria (voice)
- Sacha Boren Cohen - Julien (voice)
- Cedric the Entertainer - Maurice (voice)
Film's Budget:
- $145,000,000
What it got at Box Office:
- Opening Weekend - $60,316,738
- Gross - $216,391,482
Release Date:
- 19 October 2012
TIME WARNER - WARNER BROS (Suicide Squad):
Main Actors/Actresses:
- Will Smith - Deadshot
- Margot Robbie - Harley Quinn
- Jared Leto - The Joker
- James McGowan - Panda Man
Film's Budget:
- $175,000,000
What it got at Box Office:
- Opening Weekend - $13,898,391
- Gross - $325,100,054
Release Date:
- 5 August 2016
CBS - 60 MINUTES:
Presenters:
- Steve Kroft
- Lara Logan
- Scott Pelley
- Lesley Stahl
- Bill Whitaker
60 minutes is a newsmagazine television programme on the CBS network. It is very popular because the programme employed a magazine like format using important investigative journalism procedures and techniques e.g. hidden cameras.
Media in today's society - Summer work/intro
YouTube video - Genre
Looking at this music video you can tell that the genre is pop. The video is targeted at girls or anyone who is interested in boys. You can tell this because the whole video contains boys, some shirtless which can be very appealing to a female audience.
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