Genre - A theme or style of media - a way of defining a type of media through clear conventions.
Horror, political, fashion magazines etc.
Semiotics- The study of signs and symbols and their use or interpretation.
Emoji and emoticons, intertextuality etc.
Denotation- What we see when we look at an image (what it is).
One lady on a movie poster is just one lady on a movie poster - it's what it is.
Connotation- What we understand from this image (other meanings).
The one lady could mean that the film company is very sexist.
Mise en scene- Everything on the scene.
(CLAMPS) Costume, Lighting, Actors, Props (iconography) Setting.
Genre analysis- Analysing what makes the genre, that specific genre.
(DISTINCT) Describe the detail, Industry, Setting, Themes, Iconography, Narrative, Characters, Textual analysis of Mise en scene.
LIAR- A way to analyse a piece of media.
Language, industries, audience, representation.