In today's society, media is presented in some positive ways alongside some negative views. In the "This Girl Can" campaign, women are encouraged to embrace their bodies and are taught to love themselves regardless of their shape or size. This campaign is a positive side of the way that media is presented as it discriminates against nobody and encourages everyone to exercise but love who they are at the same time. The "Are you beach body ready?" advert is a negative side of media. It is negative because it is making girls and women feel as though they have to have a certain type of figure to feel happy and confident, e.g. at the beach in a bikini/swimming costume. Both of these campaigns are influencing young and older women how to feel about their bodies, one is just giving people positive thoughts and one is giving out negative ideas and absurd expectations.
