Advert Evaluation
1. What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?
The task that we were given was to create an advert for a sweet brand for the target audience of middle-age, city working woman. As sweets aren't usually advertised to suit adults, we had to ensure that the product had all of the features that are associated with women of that age and with that job such as a coffee flavour and a sophisticated packaging. The product was called 'Espresso Burst' because we wanted it to represent that the coffee given in the sweet gives the consumer a 'burst' of energy.
2. Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Aimee, Hannah, Molly and Billy. We divided the responsibilities by looking at each others strengths and weaknesses. For example, Aimee is creative so did the drawings and filming, Hannah did the research and then shared the editing with Billy whilst me and Molly planned the prop list and shooting schedule. This worked well because we each decided what we would be best at and so each of the stages and responsibilities were worked on very effectively.
3. How did you plan your sequence?
We planned our video by making a storyboard to give the group a rough idea of the type of the scenes we wanted and the order that we wanted them in. After that we prepared a shooting schedule to plan what props we needed for each scene, the order in which we could film each scene and so that they would all turn out as well as we had hoped them to. After we filmed, we chose the clips we were going to use and then edited them together and shortened it to create our advert.
4. What research and planning did you undertake?
We researched 3 different adverts that were similar to our product (MAOM, Rowntree's and Haribo) were the ones that we researched because they are a sweet just like our product. The planning that took place, was the storyboard and shooting schedule - this process has already been explained in the previous paragraph.
5. What was your initial feedback? What did others say about your production? How successful was your sequence?
A lot of people said that our advert was well put together and it lined up well with the music we used which was very positive feedback for us. Some said that the production looked organised but we could have used some more planning before we started filming.
6. Identify what went well and how in hindsight what would you do to improve/do differently.
One of the aspects of our advert that went well was the storyline to it because we all had roughly the same idea which meant that we all worked hard together to achieve the end product that we all decided on. To improve though we could have booked the conference room more in advance so that we would have had more time in there, which could have highly improved the quality and accuracy of the video.
7. What have you learnt from completing this task?
I believe that from this task i have learnt that when working in a group everyone's ideas need to be taken into account so that the production is fair and joint, not just made and created by one person. I learnt more on how to edit because i had a whole group of people to support me and teach me what to do and when which really helped me and will in the future too. Compromise was a huge factor within our group because we could not have every single idea as the advert would have probably been about 10 minutes long. Because we compromised, this added to the group skills that i developed and i now understand more that other people's ideas have to always be involved as well as mine.
8. Looking ahead, how will this learning be significant when completing your future productions?
When completing future productions and projects this learning will benefit me because it helped me to understand that in a group people need different roles to rule out people's weaknesses. It will also help because i now know that when producing something you need as much time as you can get in order for the whole project to be as accurate and as successful as the group hoped.